Coupons and discounts are powerful tools to attract customers and boost sales. WooCommerce includes a built-in coupon system.
Enable Coupons
- Go to WooCommerce > Settings > General
- Check Enable the use of coupon codes
- Click Save changes
Create a Coupon
- Go to Marketing > Coupons
- Click Add coupon
- Enter a coupon code (e.g., SAVE20, FREESHIP, SUMMER2026)
- Add a description (for internal reference)
Coupon Types
| Type | Description | Example |
|---|---|---|
| Percentage discount | Percentage off cart total | 20% off entire order |
| Fixed cart discount | Fixed amount off cart total | $10 off order |
| Fixed product discount | Fixed amount off specific products | $5 off each selected item |
Configure Coupon Settings
General Tab
- Discount type: Choose from the types above
- Coupon amount: Value of the discount
- Allow free shipping: Enable free shipping with this coupon
- Coupon expiry date: When the coupon expires
Usage Restriction Tab
- Minimum spend: Order must exceed this amount
- Maximum spend: Order cannot exceed this amount
- Individual use only: Cannot be combined with other coupons
- Exclude sale items: Do not apply to items already on sale
- Products: Apply only to specific products
- Exclude products: Do not apply to specific products
- Product categories: Apply only to specific categories
- Allowed emails: Restrict to specific customer emails
Usage Limits Tab
- Usage limit per coupon: Total times coupon can be used
- Limit usage to X items: Max items discount applies to
- Usage limit per user: Times each customer can use it
Example: 10% Off First Order
- Code: WELCOME10
- Type: Percentage discount
- Amount: 10
- Usage limit per user: 1
- Allowed emails: Leave blank (new customers)
Example: Free Shipping Over $50
- Code: FREESHIP50
- Type: Fixed cart discount
- Amount: 0
- Allow free shipping: Checked
- Minimum spend: 50
Bulk Generate Coupons
For large promotions, use plugins like Smart Coupons or Coupon Generator to create unique codes in bulk.
Tip: Track coupon performance in WooCommerce > Reports > Coupons